Lustig is currently the managing partner at Magma Partners, a seed stage venture capital fund based in Latin America, USA and China.
Previously, he founded ExchangeHut during his sophomore year at the University of Wisconsin and ran it until his senior year, when ExchangeHut was acquired. After the acquisition, he worked on multiple businesses.
In 2008 he cofounded Entrustet, a service that allows people to create a list of digital assets and decide if they should be transferred or deleted when they die. In 2010, Lustig was part of the pilot program of Startup Chile and grew Entrustet to the market leader in the industry. In 2012, Entrustet was acquired by a European competitor.